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  • Rethinking early careers: What employers need to redesign in 2026 

    Rethinking early careers: What employers need to redesign in 2026 

    Rethinking early careers: What employers need to redesign in 2026 

    This article is a summary of a webinar discussion that took place on March 17 2026.

    Titled Rethinking Early Careers: What needs to change in 2026, the webinar featured:

    Ali Hackett, Director of Customer Experience at Unseen

    Anne Marie Campion, Emerging Talent Specialist at Institute of Student Employers

    Claire Monks, Graduate Programme Manager at NHS Wales

    Dr Frances Trought, Founder of Everything D&I


    The early careers market has always evolved, but this year feels materially different. 

    In our specialist early careers webinar, senior voices from across early careers, education and workforce strategy agreed that employers are now operating in a structurally different environment from just a year or two ago. 2026 is a year shaped by economic pressure, policy change, rising candidate anxiety, unprecedented application volumes and the accelerating impact of AI. 

    The result is a growing gap between how many organisations still recruit early talent and what candidates and businesses now need from those processes. 

    A more volatile market is changing how employers plan 

    One of the clearest themes from the discussion was that traditional annual planning cycles are becoming harder to sustain. 

    Rapid shifts in hiring demand, budget scrutiny, apprentice reform and wider economic uncertainty are making long-term talent planning less predictable than before. Our expert panel reflected that strategies which might once have remained stable for a year can now feel outdated within months. 

    That pressure is forcing employers to move beyond inherited recruitment cycles and towards more deliberate workforce planning: understanding which roles are likely to change, which skills will remain critical and where future pipelines genuinely need investment. 

    AI is no longer a side issue in early careers 

    The conversation confirmed that the debate has moved on from whether candidates should use AI, into accepting the reality that its use is prevalent.  

    Candidates are already using it, employers are using it, and trying to remove it from recruitment entirely is increasingly unrealistic. 

    The more important challenge now is how organisations respond fairly and intelligently. 

    This includes: 

    • Deciding where AI use is acceptable in applications 
    • Understanding how it affects assessment validity 
    • Addressing unequal access to paid AI tools 
    • Distinguishing between assisted responses and genuine judgement 

    Several speakers noted that many established selection methods are becoming less effective in this context. Generic written answers, CV screening and predictable competency questions are now easily generated or strengthened through AI. 

    The implication is not to remove rigour, but to redesign it, placing greater weight on judgement, authenticity and live interaction. 

    Related solution

    Rethink assessment for a changing candidate landscape

    As traditional screening methods become less effective, assessment needs to reflect how people think, solve problems and respond in real situations. Our Digital Assessment Centre platform, TopScore, helps employers assess potential more fairly and consistently.

    Explore Digital Assessment Centre solutions

    Assessment needs to reflect real working life 

    A strong consensus emerged that assessment processes need to become more representative of how people will actually work. 

    If AI will be part of day-to-day working environments, then excluding it entirely from recruitment creates an artificial test. 

    Instead, employers should increasingly assess: 

    • How candidates think 
    • How they solve problems 
    • How they apply judgement 
    • How they use tools responsibly 

    That points towards more situational tasks, more project-based exercises and more live interaction, particularly later in the process. 

    At the same time, panellists acknowledged the practical tension this creates: face-to-face assessment and richer interaction often require more resource at a point when many teams are being asked to deliver more with less. 

    The confidence gap is now a major recruitment issue 

    One of the most important insights from the webinar was that candidate behaviour is being shaped not only by competition, but by confidence. 

    Across sectors, employers are seeing: 

    • Higher anxiety 
    • Lower certainty 
    • Greater fear of rejection 
    • Increased disengagement between offer and start date 

    For many young people, repeated rejection is no longer just part of the process but an experience that it is affecting confidence in education choices, career direction and whether they belong in professional environments at all. 

    That means candidate experience is no longer a secondary consideration. It has become central to conversion and retention. 

    Several speakers argued that employers need to think much more carefully about: 

    • How rejection is handled 
    • Where clarity is missing 
    • How transparent entry requirements really are 
    • Whether candidates understand what is expected of them 

    Even simple improvements in communication can materially change outcomes. 

    Related solution

    Build confidence before day one

    When candidates feel informed, connected and reassured, they are more likely to stay engaged throughout the journey. Unseen’s Candidate Experience & Onboarding platform, Meet & Engage, helps employers create stronger touchpoints before offer, after offer, and through onboarding.

    Explore Meet & Engage

    Human connection matters more than ever before day one 

    A particularly strong theme was that organisations often underestimate how fragile the period between offer acceptance and start date has become. 

    This is where doubt grows, competing offers strengthen, and silent drop-off happens. 

    What prevents that is rarely process alone. It also about relationships and authenticity.  

    The most effective examples shared all involved stronger human contact: 

    • Manager introductions 
    • Buddy relationships 
    • Early cohort engagement 
    • Invitations to informal events 
    • Clearer onboarding support 
    • Practical visibility of what the first weeks will look like 

    As one panellist put it, organisations that retain talent best are often those that continue recruiting candidates emotionally right up until day one. 

    Skills-based thinking must go further 

    Another major point was that many organisations still talk about skills-based hiring more than they fully practise it. 

    Rigid academic filters, narrow qualification assumptions and institutional bias can still close off talent unnecessarily. 

    The panel challenged employers to think more carefully about aptitude, transferable capability and demonstrated potential – particularly where future roles are changing quickly anyway. 

    This matters not only for fairness, but for long-term talent resilience. 

    If organisations continue selecting only through familiar indicators, they risk reproducing the same talent profiles while missing the wider capabilities increasingly needed in a changing market. 

    Education and employers need closer alignment 

    A repeated concern was the widening disconnect between what education systems are producing and what employers expect. 

    Universities, schools and colleges are under pressure themselves, often being asked to support more students with fewer resources. 

    At the same time, employers continue to expect stronger work-readiness, AI fluency, data literacy and commercial understanding. 

    The discussion suggested that solving this cannot sit with one side alone. More partnership is needed: 

    • Earlier exposure to employers 
    • More meaningful insight experiences 
    • Micro-internships and challenge-based learning 
    • Stronger collaboration around future skill needs 

    The strongest examples are those that help young people understand work before formal application begins. 

    The strategic shift for employers 

    Taken together, the discussion pointed to a clear conclusion: 

    The organisations likely to succeed in early careers now will be those that stop treating recruitment as a fixed annual process and start treating it as a connected talent system – one that combines planning, assessment, communication, development and belonging. 

    The external pressures are unlikely to ease soon. 

    But many of the strongest responses are within employers’ control: 

    • Simplify where complexity adds little value 
    • Redesign outdated assessment steps 
    • Build trust earlier 
    • Communicate more clearly 
    • Create stronger bridges between attraction and retention 

    In a market where candidates have more uncertainty and employers have less margin for error, the organisations that feel most human are often the ones that perform best.  

    Watch on demand

    Hear the full discussion

    This article captures some of the key themes from the conversation, but the full webinar explores the practical challenges, audience questions and panel perspectives in much greater depth.

    Watch the webinar on demand
  • Designing Your Selection Process: The Basics and Beyond

    Designing Your Selection Process: The Basics and Beyond

    The importance of a well designed selection process

    Hiring is expensive. Hiring twice when instead you could have got right the first time is very expensive.

    When it comes to hiring, properly designing a selection process is crucial. It allows you to identify and hire the right candidates who will contribute to the success of your organisation. A well-designed selection process ensures that you have a systematic approach in place to evaluate candidates based on their skills, qualifications, and what they can add to your company!

    By designing a selection process, you can avoid making hasty decisions and reduce the chances of making poor hiring choices. It provides a framework for consistent evaluation, enabling you to compare candidates objectively and make informed decisions.

    Below, we share insights into the 3 key steps of developing a successful and adaptable selection process, so you can ensure you’re choosing the appropriate measurement methods and ensuring fairness in candidate assessment.

    Step 1

    Conducting a thorough job analysis

    Before you can design an effective selection process, it is crucial to conduct a thorough job analysis. Job analysis involves gathering information about the tasks, responsibilities, and qualifications required for a specific job.

    During a job analysis, you can use various techniques such as interviews, observations, and surveys to collect data. It is important to involve subject matter experts who are familiar with the job to ensure accuracy and completeness of the information gathered. Conducting a thorough job analysis is an essential step in designing a selection process. It provides valuable insights into the job requirements and helps you create assessments that accurately measure the candidates’ suitability for the role.

Step 2

Choosing the right measurement methods

Your next step in designing a selection process is choosing the right measurement methods to effectively assess candidates’ skills, abilities, and qualifications.

There are various measurement methods available, including psychometric tests, structured interviews, and job-relevant work samples. Each method has its advantages and limitations, and it is important to select the ones that align with the job requirements and provide valid and reliable results.

Psychometric tests, such as cognitive ability tests and personality assessments, can provide valuable insights into candidates’ aptitude and characteristics. Structured interviews allow you to ask standardised questions and evaluate candidates’ responses consistently. Job-relevant work samples, such as case studies or simulations, provide a glimpse into candidates’ likely performance on important parts of the role.

When choosing the right measurement methods, it is essential to consider factors such as the job level, the number of candidates, and the resources available. By selecting the most appropriate methods, you can ensure accurate and fair assessment of candidates.

Step 3

Creating a valid assessment strategy

To ensure the validity and fairness of your selection process, it is important to create a valid assessment strategy.

Assessor training is also crucial in creating a valid assessment strategy. Assessors should be trained on how to conduct assessments, score candidates objectively, and avoid personal biases. Training ensures consistency and fairness in the evaluation process.

Regular calibration sessions can also be conducted to ensure that assessors are aligned in their evaluation standards. These sessions allow assessors to discuss and clarify any ambiguities in the scoring criteria, further enhancing fairness.

Conclusion

In summary, ensuring fairness through assessor training and objective scoring is crucial for an effective selection process that is also a positive experience for your candidates.

Speak to an expert

Share your goals and challenges with our qualified team to discover how Unseen can help you to hire your way.

  • Unseen Group acquires employee content platform Seenit

    Unseen Group acquires employee content platform Seenit

    Unseen Group acquires employee content platform Seenit

    Unseen Group has announced the completion of its 11th acquisition with the addition of employee content platform, Seenit.

    Seenit is an employee-generated video tool that has enabled the likes of Amazon and Vodafone to build authentic, high-impact content that boosts talent attraction, retention and development.

    The deal comes as Unseen relaunches with a new website and unified offering, designed to help large-scale employers make fair, data-driven hiring decisions while delivering exceptional candidate and employee experiences.

    “I’m really pleased to introduce Seenit to the Group and I look forward to exploring how its employee-generated content platform can support our clients and partners at a time when demand is growing for more human-centred and data-driven talent solutions,” said Zac Williams, CEO of Unseen Group.

    “Seenit is a perfect fit for our refined employer-led offering and further solidifies Unseen as a leading provider of talent tools, spanning from candidate engagement, through to screening, assessments, onboarding and employee development,” he continued.

    Emily Forbes, Founder of Seenit, said this about joining the Unseen Group: 

    “From my first meeting with Zac, it was clear our missions were aligned and that Unseen was building something ambitious. I’m incredibly proud of what we’ve achieved at Seenit, and joining Unseen gives us the opportunity to scale that impact even further. There’s a lot for us to look forward to now as we enter this next chapter of growth.”

    “Our goal has always been to see employee content embedded across the entire talent lifecycle as it continues to play a critical role in how candidates understand, join and grow within organisations. Being a part of Unseen allows that voice to sit alongside the Group’s existing engagement, assessment, onboarding, and development tools where it can have even greater impact.”

    Unseen Group’s strategic re-launch is a response to wider changes in recruitment sectors as advances in AI continue to impact how candidates search and apply for jobs – as well as how employers evaluate AI-assisted applications.

    “We’ve seen a real shift in priorities,” said Zac, “employers are under increasing pressure to cut through with content that feels genuine and recruitment and development stages that feel innovative and immediate. The addition of Seenit and employee-led video builds authenticity and real connection at scale and that’s becoming a critical differentiator in a market shaped by AI and automation.”

    Unseen was advised by JMW (Legal), Cowgills (FDD), Unity (Tax), Megabuyte (Commercial) with support from Pelican Capital and ThinCats.

    Learn more about Seenit here

  • Powering authenticity at scale with Amazon

    Powering authenticity at scale with Amazon

    About the Customer

    Organisation

    Amazon

    Focus Area

    Employer brand and talent attraction

    Use Case

    Employee-generated storytelling and recruitment content

    Outcome

    Authentic employee content supporting large-scale hiring

    1M+

    employees across Amazon’s global workforce

    50

    countries where Amazon operates

    2018

    year Seenit was introduced by Amazon’s Employer Brand team

    The Challenge

    Amazon needed to hire at scale while competing with some of the world’s most recognised technology employers. At the same time, the business needed a more authentic way to showcase what it is really like to work at Amazon.

    Traditional job descriptions alone weren’t enough to explain complex roles or bring the organisation’s culture to life. To attract the next generation of candidates, Amazon needed to amplify employee voices and show genuine experiences from inside the company.

    The Employer Brand team also needed a way to create this content efficiently and consistently across a large global organisation.

    Objectives

    Key objectives of the brief
    Support high-volume hiring

    Help Amazon attract talent at scale while competing with leading technology companies.

    Build brand trust

    Amplify employee voices to showcase authentic culture and values.

    Humanise complex roles

    Make specialist roles easier to understand and more appealing to potential candidates.

    Create scalable content

    Enable teams to generate authentic employee stories quickly and consistently.

    Our Solution

    Seenit was introduced by Amazon’s Employer Brand team in the Retail division in 2018. The platform enables Amazon employees to capture and share video content that brings their experiences to life.

    By gathering stories directly from employees, Amazon can create authentic employer brand content that showcases career opportunities, culture and day-to-day experiences across the organisation.

    The content can then be used across the candidate journey, including careers pages, social media and recruitment campaigns.

    Results

    Over time, Amazon has used Seenit to build a large library of employee-generated video content that supports both employer branding and recruitment campaigns.

    Employee storytelling has helped Amazon increase engagement with employer brand content while giving candidates a clearer, more human view of what it is like to work at the organisation.

    Notable outcomes
    1,500+

    employee video uploads captured through Seenit

    15,000+

    pieces of content created using the platform

    2x

    increase in click-through rate to jobs pages

    +200%

    increase in careers site traffic

    Looking Ahead

    Amazon continues to use Seenit to create employee-generated video content that supports employer branding and recruitment campaigns. By putting real employee voices at the centre of its storytelling, the organisation can showcase culture, roles and opportunities in a way that resonates with candidates globally.

    “We were able to increase our careers site traffic by 200% and increase applications for quality candidates by 35%.”

    Matt Sharp, Global EB Lead, Amazon

    Bring employee stories to life

    Discover how employee-generated video can help you showcase authentic culture, engage talent and scale your employer brand.

  • Webinar: Rethinking Early Careers: What needs to change in 2026

    Webinar: Rethinking Early Careers: What needs to change in 2026

    Rethinking Early Careers:
    What Needs to Change in 2026

    Join Ali Hackett, Unseen’s Customer Experience Director, along with Anne Marie Campion, Emerging Talent Specialist at the Institute of Student Employers, and Dr. Frances Trought, DEI expert, in this forward-looking session.

    Together, they’ll be sharing what they’re seeing across the Early Careers market, and what needs to change.

    Watch on demand

    Enter your details to access the recording.

    The topics we’ll be covering:

    What feels different about this year’s early careers cycle

    Dive deeper into how the early careers landscape is being affected by work readiness challenges, skills gaps and early attrition.

    How attraction, engagement, assessment, and selection should evolve

    Learn how employers can balance efficiency with candidate experience as expectations shift and AI evolves.

    Where organisations risk losing talent

    Find out how you can strengthen engagement and work readiness between offer and start date, as we share advice on designing a more connected and resilient early careers strategy.

    Materials you will receive

    • A concise post-session summary with key takeaways
    • On-demand access to the webinar recording

    Meet the speakers


    Ali Hackett
    Customer Experience Director,
    Unseen

    Anne Marie Campion
    Emerging Talent Specialist,
    Institute of Student Employers

    Dr Frances Trought
    Founder,
    Everything D&I

    Claire Monks
    Graduate Programme Manager
    NHS Wales

    Watch now on demand

    Access the recording

  • How NatWest built a scalable skills framework with Evolve Assess

    How NatWest built a scalable skills framework with Evolve Assess

    About the Customer

    Organisation

    NatWest

    Focus Area

    Bank-wide skills & behaviour frameworks

    Use Case

    Skills baselining and colleague development

    Outcome

    Engaging assessment experience with enterprise-grade insight

    1

    bespoke tool built around NatWest’s framework, not retrofitted to software

    360°

    capability view, from colleague development to bank-level insight

    governance-ready approach to data privacy and security requirements

    The Challenge

    NatWest had recently launched a new skills and behaviour framework and wanted to embed it across the bank in a way that felt practical for colleagues and valuable for leaders.

    The team had already built an internal prototype tool. It was basic, but its early success proved there was real appetite for a more polished experience. To scale adoption and unlock meaningful insight, NatWest needed an external partner that could design and build something bespoke to their framework, with a strong focus on user experience.

    As a highly regulated organisation, data privacy and security were critical. Any supplier would need to meet stringent governance and supply chain requirements.

    Objectives

    Key objectives of the brief
    Embed the framework

    Give colleagues something tangible to guide development and build consistent capability language.

    Make it engaging

    The solution needed a strong focus on an engaging and innovative user experience.

    Unlock insight

    Enable flexible analysis and reporting to inform development activity at an aggregate level. Create a clear view of technical capability across the bank.

    Meet governance standards

    Ensure data privacy, security and supplier assurance requirements were fully satisfied.

    Our Solution

    NatWest partnered with Evolve Assess to build a simple, attractively designed assessment experience tailored to their frameworks, rather than adopting an off-the-shelf product and retrofitting the framework to match.

    Evolve worked closely with NatWest’s stakeholders, taking an open and collaborative approach to shaping the solution and suggesting alternative routes where needed to meet bespoke requirements.

    Throughout delivery, Evolve supported NatWest’s governance and supply chain processes, providing the assessments, certificates and evidence required to meet strict data privacy and security standards.

    Results

    The platform helped NatWest embed skills and behaviour frameworks across the bank, giving colleagues a practical tool to support development and enabling leaders to access stronger capability insight.

    The analysis centre in particular became a standout outcome, giving NatWest the ability to shape and cut skills data in the ways the business needed, and to use those insights to inform development activities at an organisational level.

    Notable outcomes
    Adoption

    Framework embedded via a tangible, colleague-friendly experience.

    Insight

    Aggregate capability data available to inform bank-wide development planning.

    Flexibility

    Analysis centre enabled data to be shaped and interrogated in multiple ways.

    Looking Ahead

    Following the success of the initial project and the strength of the working relationship, NatWest has since gone on to develop several additional tools with Evolve in this space.

    “Our dedicated relationship manager has been great, really responsive, just excellent at anticipating our needs.”

    Lucy Downs, Behavioural Science Manager, NatWest

    “If you are looking to build an engaging online assessment, I really recommend Evolve Assess. From design to delivery, they’ve been proactive, understood the business and the requirements, and helped build a really innovative solution going forward.”

    Preety Patel, Strategic Capability Partner, NatWest

    Build capability that scales

    See how Evolve Assess can help you embed frameworks, baseline skills, and turn assessment data into practical insight.

    Book a call

  • How Royal Mail Transformed Onboarding to Improve Engagement and Cut Attrition

    How Royal Mail Transformed Onboarding to Improve Engagement and Cut Attrition

    How Royal Mail Transformed Onboarding to Improve Engagement and Cut Attrition

    The role of a postie is physically demanding, requiring individuals to walk up to ten miles a day, five days a week, in varying weather conditions while carrying heavy loads. Early starts, shift work, and the occasional encounter with unfriendly dogs further contribute to the challenges of the job.

    Despite this, posties are seen as vital members of the community — familiar faces deeply rooted in the neighbourhoods they serve.

    Royal Mail Group, one of the UK’s largest employers, faced a pressing operational challenge: high drop-out and early attrition rates among newly hired postal workers. While applicant numbers were strong, many new hires didn’t fully grasp the realities of the role, leading to drop-outs between offer acceptance and Day 1.

    The Challenges

    • High renege rates (candidates accepting offers but not showing up)
    • Significant early attrition within the first 30 days
    • Inconsistent pre-start communication and engagement
    • Lack of a structured, scalable onboarding process
    • A requirement to recruit 250–300 new posties every week

    The Aims

    • Delivering a positive, engaging candidate experience
    • Reinforcing the realities of the role early
    • Reducing renege and attrition rates

    Meet & Engage’s Tailored Onboarding Experience

    To address these challenges, Royal Mail partnered with Meet & Engage, using their Timeline onboarding platform – a personalised, social-style digital portal designed to drive candidate engagement.

    Personalised Candidate Journeys
    Candidates who accepted offers were invited to register via a link in their offer email, unlocking a tailored onboarding journey from acceptance through to Day 1.

    Engaging Content in a Social Format
    Instead of static documents, candidates received social-style posts, videos, articles, and interactive content designed to reflect the real realities of the role.

    Automated Alerts and Nudges
    Email and SMS prompts reminded candidates to engage, with intelligent triggers nudging those who missed content back into the experience.

    Calibrated Content Flow
    Content was intentionally limited to around 15 posts across a short window, preventing overload while ensuring clarity.

    Mobile-First Design
    With many candidates accessing the platform via mobile, the experience was optimised for anytime, anywhere engagement.

    The Results: Strong Engagement and Reduced Attrition

    • Renege rates dropped from 35% to 12%
    • Early attrition halved from 32% to 16%
    • 96% candidate satisfaction among registered users
    17,800 Candidates invited to onboard
    49% Registration rate

    96% Felt more prepared for the role
    62% Accessed via mobile

    A Scalable, Engaging Onboarding Model

    Royal Mail’s collaboration with Meet & Engage demonstrates how digital, personalised onboarding can transform candidate experience at scale.

    By combining engaging content, thoughtful timing, and mobile-first access, the initiative helped new postal workers feel prepared, valued, and far more likely to stay.

    From first impression to first day, let’s build better hiring journeys together

    Book your personalised demo of the Meet&Engage platform today.

    Get in touch

  • Restoring confidence in hiring: Kier Group & TopScore

    Restoring confidence in hiring: Kier Group & TopScore

    About the Customer

    Industry

    Infrastructure & Construction

    Location

    UK & Ireland

    Use Case

    Graduate recruitment

    Products Used

    TopScore Assessment Centres (virtual & in-person), Self-administered exercises, Flexible assessor management

    40

    percent increase in graduate intake year on year

    200

    the size of the candidate pool for assessing

    100

    percent said the platform was an improvement

    The Challenge

    Kier Group are a leading provider of infrastructure services, construction and property developments. After a couple of years using an assessment platform with significant challenges throughout, the Kier Group team were very sceptical about using another assessment platform and confidence was low.

    With their graduate intake for 2025 increasing by 40% compared to 2024 resulting in a candidate pool of over 200, Kier needed a streamlined process that was easy to use, reliable, and effective.

    Our Solution

    Using TopScore to facilitate their in person and virtual assessment events gave Kier Group a seamless digital solution for their recruitment process.

    With the ability to instantly change exercise materials and assessors when needed, along with the self-administration of exercise content, TopScore’s features were described as ‘an absolute game changer’ for Kier.

    As Kier Group work in an ever-changing environment with the needs of the business shifting dramatically from day to day, having the ability to seamlessly adapt ensured a positive response from both candidates and assessors, and increased confidence across our stakeholder population.

    Results

    The Kier Group team grew in confidence around using an assessment platform thanks to the delivery of the project in full.

    Feedback from the Kier team has been excellent, and all have expressed how intuitive and user friendly the TopScore interface is.

    More importantly, Kier Group’s key business stakeholders have been extremely impressed, and comments such as ‘Can I use this for all of my interviews?’ and ‘Am I doing something wrong, it seems too easy?’ are a testament to the work that [the team] has dedicated to making the platform as simple and effective as possible.

    Results
    100%

    of the assessors who said they experienced a significant improvement compared to the previous platform used

    Looking Ahead

    Feedback following the use of the Unseen’s assessment centre product has been so positive for Kier Group that they are now in the process of initiating a trial with an external partner to review the use of TopScore across all their Emerging Talent pathways.

    The use of TopScore to provide an inclusive assessment structure and content, and the ability to ensure candidates are assessed fairly throughout the process, will be a key target of the trial.

    In summary, I’ve personally been really impressed with both the platform and the support provided, it was a big gamble after the negative experience with a similar platform but my faith has been restored!! A massive thank you to Joe and Adam for their continued support and we’re looking forward to a long partnership!

    Craig Melvin, Emerging Talent Recruitment Manager

    Ready to transform your assessment centres?

    Discover how Unseen can improve your assessment and hiring process without compromising on candidate experience.

    Get in touch

  • 7 Principles of an Effective 360 Feedback Process 

    7 Principles of an Effective 360 Feedback Process 

    This article is adapted from a practical 360 feedback guide developed by Evolve Assess and Sten10, specialist psychometric and development practices within the Unseen Group.

    Download the full guide →

    360 feedback can be incredibly valuable – but only if it’s done well.

    A poorly planned 360 wastes time, frustrates people, and fails to deliver actionable insights. Luckily, when approached thoughtfully, a 360 process gives employees and leaders a clear understanding of how they’re seen, highlights blind spots, and drives real growth.

    Many organisations invest time and resources into 360s, but too often the results fall flat. A 360 isn’t just a survey or a report; it’s a structured process that builds a holistic view of performance and behaviour.

    Below, we outline seven practical principles to help you design and deliver a 360 feedback process that actually works.

    Principle 1

    Start with a clear ‘Why’

    Every effective 360 feedback programme starts with a clear purpose. Ask yourself: why are we collecting this feedback?
    A strong, development-focussed ‘why’ builds trust and engagement, helping participants see the process as a tool for growth, not a performance review.

    Focus on development, not evaluation:
    When feedback isn’t tied to promotions or appraisals, participants are more honest, and raters provide actionable insights.

    Be transparent:
    Explain how the process works, who sees the results, and how the insights will be used. Even a single sentence clarifying confidentiality can dramatically increase trust.

    Anchor your 360 in a clear, development-led purpose. It’s the foundation for feedback people value and act on.

    Principle 2

    Measure what actually matters

    A 360 is only useful if it assesses the behaviours and skills that truly impact performance and organisational goals. Avoid vague or overloaded questionnaires. Too many questions dilute insight and frustrate raters.

    Link to your purpose:
    Every question should tie back to your development-led ‘why’. If it doesn’t, cut it. Focus on the 6-8 competencies that matter most and include 1-2 open-ended questions for context.

    Prioritise relevance over volume:
    A concise, targeted survey keeps raters engaged and ensures feedback is actionable. A 360 is only useful if it assesses the behaviours and skills that truly impact performance and organisational goals. Avoid vague or overloaded questionnaires. Too many questions dilute insight and frustrate raters.

    Ask yourself, “Will this question help the participant grow in ways that benefit them and the organisation?” Only include items that pass this test to ensure feedback is both actionable and valuable.

    Principle 3

    Focus on observable behaviours

    Feedback is only useful when it’s specific and actionable. Avoid asking raters for subjective judgments like “Is this person a good leader?” Instead, focus on observable behaviours that can be clearly seen and measured.

    Why it matters:
    Behaviour-based items reduce bias, make feedback easier to interpret, and give participants concrete actions they can take to improve.

    Practical approach:
    Replace vague statements with clear, action-focused questions. For example, “How often does this person involve the team in decisions?” or “Does this person provide timely and constructive feedback?”

    Doing this creates clarity for both raters and recipients, giving you the rich insight you need.

    Principle 4

    Keep the questionnaire focussed and human

    Less is more when it comes to 360 surveys. Overly long questionnaires lead to rater fatigue, superficial answers, and lower data quality.

    Stick to the essentials:
    Focus on 6-8 core competencies and 25-40 rating items, plus 1-2 open-ended questions for context. This keeps feedback easy and concise.

    Make it easy to complete:
    Use simple, neutral language and avoid jargon or double-barrelled questions. Clear rating scales with defined anchors help raters provide consistent input.

    Remember, everyone involved is a human being – respect their time, speak to them on a level and the results will thank you for it.

    Want the complete 360 feedback framework?
    Get sample questions, rollout timelines, and debrief strategies.

    Download the full guide →
    360 Feedback Guide Cover
    Principle 5

    Choose technology that builds trust

    The right platform can make or break a 360 feedback process. Confusing technology is likely to result in even more confusing data.

    Prioritise usability:
    Choose a system that is intuitive, mobile-friendly, and easy for raters to navigate. Clear instructions reduce errors and increase engagement.

    Protect confidentiality:
    Trust is essential. Ensure anonymity is maintained, feedback is grouped appropriately, and sensitive data is secure. Participants must feel confident their input and results are handled responsibly.

    Clear reporting:
    Feedback reports should be simple to read, highlight key strengths and development areas, and present comparisons fairly. Psychologically sound design helps participants process information without feeling overwhelmed.

    Tip: Technology should support the 360 process, not become an obstacle. A trustworthy platform, such as Evolve Assess, sets the stage for honest, actionable feedback.

    Principle 6

    Roll out with clear communication

    Even the best-designed 360 will fail without a clear, structured rollout. How the process is introduced and managed sets the tone for engagement and trust.
    Secure senior sponsorship:
    A message from leadership reinforces purpose and credibility, showing participants that the 360 is taken seriously.

    Guide raters:
    Provide simple instructions on how to give feedback, focusing on observable behaviours and specific examples. Clear expectations prevent confusion and encourage meaningful input.

    Set timelines:
    Define deadlines for rater selection, survey completion, and report delivery. Automated reminders help maintain momentum and maximise participation.

    Treat the rollout like a mini-project. Clear communication, guidance, and deadlines ensure the process runs smoothly and feedback is taken seriously.

    Principle 7

    Turn feedback into real conversation

    The impact of a 360 depends on how feedback is delivered and acted upon. Simply sending a report isn’t enough, participants need guidance to interpret and apply what they’ve learned.

    Facilitated debriefs:
    A structured discussion with a manager, coach, or HR professional helps participants process feedback, explore patterns, and identify development priorities.

    Follow-up and coaching:
    Short coaching sessions or manager check-ins at 30, 60, or 90 days keep momentum going and increase the likelihood of lasting behaviour change.

    Treat feedback as the start of a conversation, not the end. Turning insights into action ensures the 360 drives real growth, builds trust, and delivers tangible results for both individuals and the organisation.

    Conclusion

    A 360 feedback programme is more than a survey. Done well, it builds self-awareness, trust, and meaningful development. Bringing in expertise, whether internal or through partners like Evolve Assess and Sten10, ensures your 360 is trusted, actionable, and genuinely impactful.

    Download the 360 Feedback Guide

    Get the full step-by-step guide, including sample questions, rollout timelines, and best-practice debriefing techniques.

  • Webinar: Reducing Reneges in Early Talent: A Psychology Workshop

    Webinar: Reducing Reneges in Early Talent: A Psychology Workshop

    Now available on-demand

    Reducing Reneges in Early Talent: A Psychology Workshop

    Wednesday 4th Feb
    12:00 – 13:00


    Join Nicola Sullivan from Meet & Engage and Ben Williams from Sten10 as they deep dive into the reasons candidates drop out between job offer and start date, combining their expertise with psychology-rooted advice to equip you with the tools and know-how to prevent this from occurring.

    Watch now

    What you will learn

    The ‘why’ behind the wobbles

    We dive into why candidate commitment can waiver between offer and start date, all backed up with behavioural science and practical examples.

    Building candidate confidence

    You’ll take part in reflection exercises to plan what you can do specifically to reinforce candidate confidence and lower renege rates.

    Adapting to an ever-changing landscape

    The market is noisier than ever, and with AI helping candidates apply to hundreds of jobs at a single click, interest can sometimes feel shallower than a puddle. We help you reflect on what might be affecting commitment across specific sectors and industries, and how you can turn the tide for your organisation.

    360 in a hybrid world materials

    Included with your registration

    Materials you will receive

    Upon submitting the form you will get access to:

    • A concise post-session summary with key takeaways
    • Access to the webinar on-demand following the live session
    Watch on-demand

    Watch the webinar today

    Enter your details to access the on-demand session.

    Watch now