Unseen Group

Category: Case Studies

  • Powering authenticity at scale with Amazon

    Powering authenticity at scale with Amazon

    About the Customer

    Organisation

    Amazon

    Focus Area

    Employer brand and talent attraction

    Use Case

    Employee-generated storytelling and recruitment content

    Outcome

    Authentic employee content supporting large-scale hiring

    1M+

    employees across Amazon’s global workforce

    50

    countries where Amazon operates

    2018

    year Seenit was introduced by Amazon’s Employer Brand team

    The Challenge

    Amazon needed to hire at scale while competing with some of the world’s most recognised technology employers. At the same time, the business needed a more authentic way to showcase what it is really like to work at Amazon.

    Traditional job descriptions alone weren’t enough to explain complex roles or bring the organisation’s culture to life. To attract the next generation of candidates, Amazon needed to amplify employee voices and show genuine experiences from inside the company.

    The Employer Brand team also needed a way to create this content efficiently and consistently across a large global organisation.

    Objectives

    Key objectives of the brief
    Support high-volume hiring

    Help Amazon attract talent at scale while competing with leading technology companies.

    Build brand trust

    Amplify employee voices to showcase authentic culture and values.

    Humanise complex roles

    Make specialist roles easier to understand and more appealing to potential candidates.

    Create scalable content

    Enable teams to generate authentic employee stories quickly and consistently.

    Our Solution

    Seenit was introduced by Amazon’s Employer Brand team in the Retail division in 2018. The platform enables Amazon employees to capture and share video content that brings their experiences to life.

    By gathering stories directly from employees, Amazon can create authentic employer brand content that showcases career opportunities, culture and day-to-day experiences across the organisation.

    The content can then be used across the candidate journey, including careers pages, social media and recruitment campaigns.

    Results

    Over time, Amazon has used Seenit to build a large library of employee-generated video content that supports both employer branding and recruitment campaigns.

    Employee storytelling has helped Amazon increase engagement with employer brand content while giving candidates a clearer, more human view of what it is like to work at the organisation.

    Notable outcomes
    1,500+

    employee video uploads captured through Seenit

    15,000+

    pieces of content created using the platform

    2x

    increase in click-through rate to jobs pages

    +200%

    increase in careers site traffic

    Looking Ahead

    Amazon continues to use Seenit to create employee-generated video content that supports employer branding and recruitment campaigns. By putting real employee voices at the centre of its storytelling, the organisation can showcase culture, roles and opportunities in a way that resonates with candidates globally.

    “We were able to increase our careers site traffic by 200% and increase applications for quality candidates by 35%.”

    Matt Sharp, Global EB Lead, Amazon

    Bring employee stories to life

    Discover how employee-generated video can help you showcase authentic culture, engage talent and scale your employer brand.

  • How NatWest built a scalable skills framework with Evolve Assess

    How NatWest built a scalable skills framework with Evolve Assess

    About the Customer

    Organisation

    NatWest

    Focus Area

    Bank-wide skills & behaviour frameworks

    Use Case

    Skills baselining and colleague development

    Outcome

    Engaging assessment experience with enterprise-grade insight

    1

    bespoke tool built around NatWest’s framework, not retrofitted to software

    360°

    capability view, from colleague development to bank-level insight

    ✓

    governance-ready approach to data privacy and security requirements

    The Challenge

    NatWest had recently launched a new skills and behaviour framework and wanted to embed it across the bank in a way that felt practical for colleagues and valuable for leaders.

    The team had already built an internal prototype tool. It was basic, but its early success proved there was real appetite for a more polished experience. To scale adoption and unlock meaningful insight, NatWest needed an external partner that could design and build something bespoke to their framework, with a strong focus on user experience.

    As a highly regulated organisation, data privacy and security were critical. Any supplier would need to meet stringent governance and supply chain requirements.

    Objectives

    Key objectives of the brief
    Embed the framework

    Give colleagues something tangible to guide development and build consistent capability language.

    Make it engaging

    The solution needed a strong focus on an engaging and innovative user experience.

    Unlock insight

    Enable flexible analysis and reporting to inform development activity at an aggregate level. Create a clear view of technical capability across the bank.

    Meet governance standards

    Ensure data privacy, security and supplier assurance requirements were fully satisfied.

    Our Solution

    NatWest partnered with Evolve Assess to build a simple, attractively designed assessment experience tailored to their frameworks, rather than adopting an off-the-shelf product and retrofitting the framework to match.

    Evolve worked closely with NatWest’s stakeholders, taking an open and collaborative approach to shaping the solution and suggesting alternative routes where needed to meet bespoke requirements.

    Throughout delivery, Evolve supported NatWest’s governance and supply chain processes, providing the assessments, certificates and evidence required to meet strict data privacy and security standards.

    Results

    The platform helped NatWest embed skills and behaviour frameworks across the bank, giving colleagues a practical tool to support development and enabling leaders to access stronger capability insight.

    The analysis centre in particular became a standout outcome, giving NatWest the ability to shape and cut skills data in the ways the business needed, and to use those insights to inform development activities at an organisational level.

    Notable outcomes
    Adoption

    Framework embedded via a tangible, colleague-friendly experience.

    Insight

    Aggregate capability data available to inform bank-wide development planning.

    Flexibility

    Analysis centre enabled data to be shaped and interrogated in multiple ways.

    Looking Ahead

    Following the success of the initial project and the strength of the working relationship, NatWest has since gone on to develop several additional tools with Evolve in this space.

    “Our dedicated relationship manager has been great, really responsive, just excellent at anticipating our needs.”

    Lucy Downs, Behavioural Science Manager, NatWest

    “If you are looking to build an engaging online assessment, I really recommend Evolve Assess. From design to delivery, they’ve been proactive, understood the business and the requirements, and helped build a really innovative solution going forward.”

    Preety Patel, Strategic Capability Partner, NatWest

    Build capability that scales

    See how Evolve Assess can help you embed frameworks, baseline skills, and turn assessment data into practical insight.

    Book a call

  • How Royal Mail Transformed Onboarding to Improve Engagement and Cut Attrition

    How Royal Mail Transformed Onboarding to Improve Engagement and Cut Attrition

    How Royal Mail Transformed Onboarding to Improve Engagement and Cut Attrition

    The role of a postie is physically demanding, requiring individuals to walk up to ten miles a day, five days a week, in varying weather conditions while carrying heavy loads. Early starts, shift work, and the occasional encounter with unfriendly dogs further contribute to the challenges of the job.

    Despite this, posties are seen as vital members of the community — familiar faces deeply rooted in the neighbourhoods they serve.

    Royal Mail Group, one of the UK’s largest employers, faced a pressing operational challenge: high drop-out and early attrition rates among newly hired postal workers. While applicant numbers were strong, many new hires didn’t fully grasp the realities of the role, leading to drop-outs between offer acceptance and Day 1.

    The Challenges

    • High renege rates (candidates accepting offers but not showing up)
    • Significant early attrition within the first 30 days
    • Inconsistent pre-start communication and engagement
    • Lack of a structured, scalable onboarding process
    • A requirement to recruit 250–300 new posties every week

    The Aims

    • Delivering a positive, engaging candidate experience
    • Reinforcing the realities of the role early
    • Reducing renege and attrition rates

    Meet & Engage’s Tailored Onboarding Experience

    To address these challenges, Royal Mail partnered with Meet & Engage, using their Timeline onboarding platform – a personalised, social-style digital portal designed to drive candidate engagement.

    Personalised Candidate Journeys
    Candidates who accepted offers were invited to register via a link in their offer email, unlocking a tailored onboarding journey from acceptance through to Day 1.

    Engaging Content in a Social Format
    Instead of static documents, candidates received social-style posts, videos, articles, and interactive content designed to reflect the real realities of the role.

    Automated Alerts and Nudges
    Email and SMS prompts reminded candidates to engage, with intelligent triggers nudging those who missed content back into the experience.

    Calibrated Content Flow
    Content was intentionally limited to around 15 posts across a short window, preventing overload while ensuring clarity.

    Mobile-First Design
    With many candidates accessing the platform via mobile, the experience was optimised for anytime, anywhere engagement.

    The Results: Strong Engagement and Reduced Attrition

    • Renege rates dropped from 35% to 12%
    • Early attrition halved from 32% to 16%
    • 96% candidate satisfaction among registered users
    17,800 Candidates invited to onboard
    49% Registration rate

    96% Felt more prepared for the role
    62% Accessed via mobile

    A Scalable, Engaging Onboarding Model

    Royal Mail’s collaboration with Meet & Engage demonstrates how digital, personalised onboarding can transform candidate experience at scale.

    By combining engaging content, thoughtful timing, and mobile-first access, the initiative helped new postal workers feel prepared, valued, and far more likely to stay.

    From first impression to first day, let’s build better hiring journeys together

    Book your personalised demo of the Meet&Engage platform today.

    Get in touch

  • Restoring confidence in hiring: Kier Group & TopScore

    Restoring confidence in hiring: Kier Group & TopScore

    About the Customer

    Industry

    Infrastructure & Construction

    Location

    UK & Ireland

    Use Case

    Graduate recruitment

    Products Used

    TopScore Assessment Centres (virtual & in-person), Self-administered exercises, Flexible assessor management

    40

    percent increase in graduate intake year on year

    200

    the size of the candidate pool for assessing

    100

    percent said the platform was an improvement

    The Challenge

    Kier Group are a leading provider of infrastructure services, construction and property developments. After a couple of years using an assessment platform with significant challenges throughout, the Kier Group team were very sceptical about using another assessment platform and confidence was low.

    With their graduate intake for 2025 increasing by 40% compared to 2024 resulting in a candidate pool of over 200, Kier needed a streamlined process that was easy to use, reliable, and effective.

    Our Solution

    Using TopScore to facilitate their in person and virtual assessment events gave Kier Group a seamless digital solution for their recruitment process.

    With the ability to instantly change exercise materials and assessors when needed, along with the self-administration of exercise content, TopScore’s features were described as ‘an absolute game changer’ for Kier.

    As Kier Group work in an ever-changing environment with the needs of the business shifting dramatically from day to day, having the ability to seamlessly adapt ensured a positive response from both candidates and assessors, and increased confidence across our stakeholder population.

    Results

    The Kier Group team grew in confidence around using an assessment platform thanks to the delivery of the project in full.

    Feedback from the Kier team has been excellent, and all have expressed how intuitive and user friendly the TopScore interface is.

    More importantly, Kier Group’s key business stakeholders have been extremely impressed, and comments such as ‘Can I use this for all of my interviews?’ and ‘Am I doing something wrong, it seems too easy?’ are a testament to the work that [the team] has dedicated to making the platform as simple and effective as possible.

    Results
    100%

    of the assessors who said they experienced a significant improvement compared to the previous platform used

    Looking Ahead

    Feedback following the use of the Unseen’s assessment centre product has been so positive for Kier Group that they are now in the process of initiating a trial with an external partner to review the use of TopScore across all their Emerging Talent pathways.

    The use of TopScore to provide an inclusive assessment structure and content, and the ability to ensure candidates are assessed fairly throughout the process, will be a key target of the trial.

    In summary, I’ve personally been really impressed with both the platform and the support provided, it was a big gamble after the negative experience with a similar platform but my faith has been restored!! A massive thank you to Joe and Adam for their continued support and we’re looking forward to a long partnership!

    Craig Melvin, Emerging Talent Recruitment Manager

    Ready to transform your assessment centres?

    Discover how Unseen can improve your assessment and hiring process without compromising on candidate experience.

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