Bringing together 25 markets globally for Vodafone
By engaging their global workforce to be part of their corporate storytelling.
About Vodafone
Vodafone is a multinational telecommunications organisation operating across multiple global markets.
The company wanted to create more authentic employee-led storytelling while giving teams across the world the ability to contribute content at scale.
Vodafone
Telecommunications
87,200+ employees
40 operating markets
Employer brand, internal communications and employee storytelling
The Challenge
Vodafone wanted to create video content more regularly across its global organisation, but traditional production methods made this difficult to scale.
There was no central framework for collecting authentic employee stories from different markets, meaning content creation was often limited by location, production costs and availability.
Seenit was initially introduced through Vodafone’s Innovation team before expanding into Employer Brand. The platform enabled employees across regions to contribute their own stories, helping Vodafone showcase a more inclusive and diverse organisation.
How Vodafone used Seenit
Giving employees a simple way to capture authentic moments and experiences.
Connecting contributors across markets without relying on central production teams.
Creating authentic content that brought Vodafone’s culture to life.
Sharing employee voices across the organisation at scale.
“Creating videos the Seenit way actually enables integrity, it gives our people a voice.”
Laura Turkington, Global Innovation Senior Manager at Vodafone
Impact across 5 years
25+
Global markets
350+
Contributors
700+
Online edits
3,000+
Uploads
200
Campaigns run
We are Vodafone Engineering
One of hundreds of employee-led videos created by Vodafone using Seenit.
The campaign allowed teams to showcase their expertise, culture and people through authentic stories created from within the organisation.
550+
Likes
50
Reposts
20
Comments
15+
Countries’ content collected
“As Vodafone becomes a more purpose led organisation, Seenit presents a huge opportunity for us to bring that to life, both for our employees and with the outside world.”
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