Keeping the Yes
Four behavioural science principles for reducing early talent reneges.
The time between offer acceptance and a candidate’s first day is fragile, but keeping them committed to joining your organisation can feel like a tricky task.
Our latest webinar, in partnership with Grant Thornton, explored science-backed approaches to reducing reneges and making sure your candidates are ready to join your team.
With expert insights from Unseen’s Chief Scientist, Ben Williams, and Head of Partnerships, Nicola Sullivan, along with Grant Thornton’s Talent and Recruitment Experience Manager, Holly Pearce, in this article we share the four core principles they recommend hiring teams follow to design better, more engaging, candidate journeys.
Why commitment can waver after an offer
When a candidate accepts your job offer, it’s not necessarily the end of the hiring journey. They’re often still asking: will I fit in, can I do the job and what will my first day be like?
Economic uncertainty, the cost of living, social media, constant communication, and AI have all changed the way in which early talent decisions are made. Candidates have access to more information, more comparison points, and more reasons to reconsider than ever before.
To keep the “yes”, employers need to design a candidate journey that strengthens their commitment.
The following four principles of behavioural science, backed up by real examples, provide practical strategies for hiring teams.
Principle 1: Create opportunities for commitment
Keeping candidates engaged with your brand can stop them being enticed by others. After candidates have accepted your offer, build momentum by setting up opportunities for meaningful micro-commitments.
At Grant Thornton, Holly’s team does this through their Meet&Engage Hub, which allows them to drip feed content and updates to candidates between offer and start date to keep them feeling excited and engaged.
The response from candidates has been brilliant:
“It was great to get support throughout each stage of the recruitment process. Knowing I could reach out and ask a question at any time was really reassuring!”
Candidate Feedback
Other micro-commitments to help candidates stay connected to the decision they have made and begin to picture themselves in the role might include:
Principle 2: Reduce uncertainty
If your candidates don’t know what the role involves, who they will work with, or what to expect on day one, commitment is bound to become fragile.
“Silence creates stories. By systematically removing ambiguity and reducing unknowns, you remove any reason to panic or jump ship.”
Ben Williams, Chief Scientist, Unseen
The fewer unknowns candidates have about the job, the less anxiety they will feel. Clear, timely sharing of information helps remove the silence that allows anxiety and assumptions to grow.
Often candidates are wondering about very practical things:
When we looked at data from our Meet&Engage platform, we found that candidates engage most with video content from the new joiners the year before them, specifically when they answered “What do I wish I knew ahead of day one?”.
Direct conversations, websites, chatbots and engagement platforms that share this sort of information in a friendly, human way can help candidates feel prepared and supported.
Holly shared that, at Grant Thorton, they tailor their careers website to every different group that engages, across students, parents, career break returners, and so on, to make sure every audience has the information they need.
As well as this, they use the Meet&Engage chatbot function programmed with their FAQs to support candidates whenever they have a question, with responses accessible to candidates even outside of core hours.
Principle 3: Build a sense of belonging
Candidates stay committed when they can see themselves as part of the organisation. Relationships with recruiters, buddies, future managers, and peers can make the opportunity feel personal and connected.
Belonging works best when it feels genuine. In-person events, authentic employee stories, and thoughtful buddying can help candidates connect with real people to see where they fit best. Employee content platforms such as Seenit enable employees to easily create authentic and compelling content to support engagement.
“Candidates are very quick to see through anything that feels overly corporate. Belonging only really works when it feels genuine.”
Holly Pearce, Talent and Recruitment Experience Manager, Grant Thorton
At Grant Thornton, Holly and her team utilise “Smart buddying”, where they set up a connection based on what’s most likely to help each candidate. This could mean pairing women with female colleagues in male-dominated teams, connecting candidates with someone from the same university, or introducing them to someone who has faced a similar offer decision.
The Grant Thornton team aim to meet their incoming candidates face-to-face as much as they can before their first day, to help them feel part of something bigger and start to picture themselves in the role.
“At scale, it’s easy to forget how powerful simply being human and responsive can be.”
Nicola Sullivan, Head of Partnerships, Unseen
Principle 4: Boost confidence
One of the biggest drivers of disengagement is confidence – and the lack of it. Candidates are often asking themselves: can I actually do this?
People choose environments they think they will succeed in and avoid those where they think they won’t. Employers can build confidence early by giving candidates small wins before day one, for example:
Coaching and feedback throughout the hiring process can also help candidates understand how they are progressing and feel more ready to start.
“Candidates confidence is at an all time low. We feel as early careers recruiters that we have a duty of care to manage that.”
Holly Pearce, Talent and Recruitment Experience Manager, Grant Thorton
Grant Thornton offers coaching at every stage of the process, including phone calls with one of their experienced recruiters.
A practical framework for employers
Taken together, these four principles help us to understand why commitment wavers, predict candidate engagement, and design better journeys for between offer and start date:
Commitment: What meaningful action are we inviting the candidate to take?
Certainty: What questions or unknowns might still be present?
Belonging: Who is helping the candidate feel part of the organisation?
Confidence: What evidence are we giving them that they can succeed?
Reducing early talent reneges is about helping candidates make an informed choice, then supporting that choice with practical information, genuine relationships and a human-first approach.
Interested to hear more?
Enter your details below to access the full webinar, where you’ll learn how to apply these principles to your post-offer engagement strategy.









