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  • Powering authenticity at scale with Amazon

    Powering authenticity at scale with Amazon

    About the Customer

    Organisation

    Amazon

    Focus Area

    Employer brand and talent attraction

    Use Case

    Employee-generated storytelling and recruitment content

    Outcome

    Authentic employee content supporting large-scale hiring

    1M+

    employees across Amazon’s global workforce

    50

    countries where Amazon operates

    2018

    year Seenit was introduced by Amazon’s Employer Brand team

    The Challenge

    Amazon needed to hire at scale while competing with some of the world’s most recognised technology employers. At the same time, the business needed a more authentic way to showcase what it is really like to work at Amazon.

    Traditional job descriptions alone weren’t enough to explain complex roles or bring the organisation’s culture to life. To attract the next generation of candidates, Amazon needed to amplify employee voices and show genuine experiences from inside the company.

    The Employer Brand team also needed a way to create this content efficiently and consistently across a large global organisation.

    Objectives

    Key objectives of the brief
    Support high-volume hiring

    Help Amazon attract talent at scale while competing with leading technology companies.

    Build brand trust

    Amplify employee voices to showcase authentic culture and values.

    Humanise complex roles

    Make specialist roles easier to understand and more appealing to potential candidates.

    Create scalable content

    Enable teams to generate authentic employee stories quickly and consistently.

    Our Solution

    Seenit was introduced by Amazon’s Employer Brand team in the Retail division in 2018. The platform enables Amazon employees to capture and share video content that brings their experiences to life.

    By gathering stories directly from employees, Amazon can create authentic employer brand content that showcases career opportunities, culture and day-to-day experiences across the organisation.

    The content can then be used across the candidate journey, including careers pages, social media and recruitment campaigns.

    Results

    Over time, Amazon has used Seenit to build a large library of employee-generated video content that supports both employer branding and recruitment campaigns.

    Employee storytelling has helped Amazon increase engagement with employer brand content while giving candidates a clearer, more human view of what it is like to work at the organisation.

    Notable outcomes
    1,500+

    employee video uploads captured through Seenit

    15,000+

    pieces of content created using the platform

    2x

    increase in click-through rate to jobs pages

    +200%

    increase in careers site traffic

    Looking Ahead

    Amazon continues to use Seenit to create employee-generated video content that supports employer branding and recruitment campaigns. By putting real employee voices at the centre of its storytelling, the organisation can showcase culture, roles and opportunities in a way that resonates with candidates globally.

    “We were able to increase our careers site traffic by 200% and increase applications for quality candidates by 35%.”

    Matt Sharp, Global EB Lead, Amazon

    Bring employee stories to life

    Discover how employee-generated video can help you showcase authentic culture, engage talent and scale your employer brand.

  • Case study: Psychometric Spotlight: St James’s Place

    Case study: Psychometric Spotlight: St James’s Place

    Evolve Assess Logo
    St. James's Place Logo

    Psychometric Spotlight: St James’s Place

    Welcome to our Psychometric Spotlight video with Peter Clarke, Head of Learning Performance and Innovation at St James’s Place.
    Here you’ll discover how St James’s Place worked with Unseen and used the Evolve Assess platform with their Leadership Blueprint Framework to create accessible tools that have been used by the whole organisation.

    Project Summary

    The Unseen team built the digital assessment platform underpinning the St. James’s Place (SJP) Leadership Blueprint self-assessment. This transformed SJP’s previously facilitator-led, resource-intensive leadership sessions into a scalable, online tool accessible across the entire FTSE 100 organisation.

    Unseen also developed the Team Climate assessment, collaborating closely with the SJP team to refine ideas, challenge assumptions, propose innovations, and enabling any team to measure unity, rhythm, and spirit without requiring a facilitator. Unseen ensured the tool was inclusive and relevant to all roles and levels, not limited to senior leadership.

    “What the [Unseen] guys did really, really well is that high touch, high design approach something that looked and felt really effective for us.”

    Peter Clarke
    Head of Learning Performance and Innovation at St. James’s Place

    Key Outcomes & Results

    The Evolve Assess platform delivered both high-touch design and robust technical functionality, creating a tool that felt modern, intuitive, and high-quality, an element repeatedly praised by St. James’s Place.

    Successful launch of the St. James’s Place Leadership Blueprint across the business provided employees with clear insight into their current leadership behaviour and areas for stretch or development, with rapid adoption across the whole breadth and depth of the organisation, including very senior leaders.

    This resulted in a markedly improved employee experience: visually polished, intuitive, engaging, and reflective of SJP’s modern learning strategy.

    The Team Climate assessment now enables teams to self-diagnose and drive their own development, unlocking organisational reach that was previously impossible, and the platform now supports next-phase evolution.

    Host assessments your way

    Book a demo today and say goodbye to clunky, off-the-shelf platforms.

  • Case study: Creating a bespoke development centre for Sir Robert McAlpine

    Case study: Creating a bespoke development centre for Sir Robert McAlpine

    Sir Robert McAlpine logo
    Sten10 logo
    Construction & civil engineering

    Creating a bespoke development centre for Sir Robert McAlpine

    Sir Robert McAlpine, one of the UK’s leading construction firms, partnered with Unseen’s assessment specialists, Sten10, to identify and select the first cohort of participants for their Future Leaders Programme, delivered in association with Cranfield University.

    About the Customer

    Organisation

    Sir Robert McAlpine

    Industry

    Construction & civil engineering

    Use Case

    Development centre for identification and selection of participants for their Future Leaders Programme

    Improving outcomes

    Through the design of realistic, relevant, and engaging exercises

    Background

    Sir Robert McAlpine (SRM) needed a fair and objective process to select participants for the first cohort of their Future Leaders Programme.

    The Challenge

    Ensuring fairness:

    The process had to be inclusive, avoiding any bias towards construction-specific experience.

    Aligning with real demands:

    Selected individuals needed the resilience, leadership ability and commitment to make the most of the challenging programme at Cranfield and succeed in future senior roles.

    Engaging busy professionals:

    The assessment process had to be rigorous without being overwhelming. It needed to be engaging enough to motivate high-potential candidates to apply and participate fully.

    The Solution

    Sten10 designed a tailored Development Centre (DC) based on SRM’s leadership competency framework, enhanced with input from Cranfield University. The exercises, built around a fictional failing project, were designed to measure behaviours such as problem-solving, collaboration, and resilience. Participants took part in group tasks, presentations and interviews, with clear assessment criteria and trained observers to ensure consistency and fairness.

    Design

    Designing realistic, relevant, and engaging exercises

    Comms

    Creating communication materials and a smooth application process

    Training

    Training assessors to minimise bias and focus on objective behavioural evidence

    Logistics

    Managing the logistics of running multiple, seamless development centres

    Integration

    Facilitating fair integration sessions for selection of final candidates

    “A great experience, Sten10 understood our need and put forward practical solutions in a quick timeframe.”

    The Impact

    Quality

    The Development Centre enabled SRM to identify individuals with genuine leadership potential, not just those who were confident or well-known internally. Cranfield University reported the SRM participants were particularly well-suited and well-prepared for the programme. All participants remained engaged and committed throughout the programme; underlining the effectiveness of the selection process.

    Efficiency

    The process was designed and delivered with precision. A clear assessment matrix, structured integration sessions, and observer training ensured reliable, evidence-based decision-making. Sten10’s attention to logistics meant the development centres ran smoothly and without disruption. SRM benefitted from a streamlined selection process that saved time while maintaining high standards.

    Engagement

    Candidates were motivated by the opportunity and felt supported throughout, thanks to clear application materials and a welcoming information pack. Even those not selected for the programme received personalised feedback, reinforcing SRM’s commitment to development.

    “I believe the process that Sten10 ran was successful in preparing the applicants, but also in selecting the right applicants.”

    Let’s build potential, together

    Share your goals and challenges with our qualified team of assessment experts today.

  • Case Study: Psychometric Spotlight: The Real World Group

    Case Study: Psychometric Spotlight: The Real World Group

    Evolve Logo
    Sten10 Logo
    Real World Group Logo

    Psychometric Spotlight: Real World Group

    Welcome to our Psychometric Spotlight video with Juliette Alban-Metcalfe, the Chief Executive of Real World Group. Here you’ll discover how Real Wold Group created their self-assessment, the Real World Leader, using Unseen’s psychometric testing platform, Evolve Assess.

    Project Summary

    Unseen partnered with Real World Group (RWG) to develop and validate the Real World Leader assessment, a senior-level leadership psychometric. RWG also brought in Unseen’s specialist experts in ipsative psychometric design, Sten10, to help convert years of engaging-leadership research into a robust self-assessment tool suitable for selection and coaching.

    Unseen supported question design, tool structure, measurement approach, and psychometric robustness, assisting through an iterative, multi-year research and validation process involving large-scale data collection, analysis, and re-analysis, all ensuring the assessment:

    • accurately measured leadership behaviour rather than personality
    • worked effectively for senior and executive-level selection and development
    • met evidence-based and scientific standards for leadership assessment

    “They [Unseen] are very much experts in helping to create ipsative psychometric tools.”

    Key Outcomes & Results

    The Evolve Assess platform allowed for a successful launch of The Real World Leader, now used by organisations across industries for executive selection and leadership coaching. The tool is recognised as distinctive in the market for its focus on behavioural leadership indicators, not personality traits. There was a strong practitioner reception — especially among coaches — who value the tool’s ability to create richer development conversations than personality-based psychometrics.

    Unseen also improved Real World Group’s ability to:
    • Select the right leaders at senior/executive levels.
    • Develop leaders using a scientifically grounded, behaviour-based framework.
    • Increase diversity and inclusion by levelling the playing field, avoiding outdated criteria, and assessing behaviours proven to support inclusive leadership.

    Demand has since grown for additional versions (middle-manager, junior-manager, and non-executive versions), showing clear market validation and client confidence in the tool.

    Host assessments your way

    Book a demo today and say goodbye to clunky, off-the-shelf platforms.

  • Webinar: Rethinking Early Careers: What needs to change in 2026

    Webinar: Rethinking Early Careers: What needs to change in 2026

    Rethinking Early Careers:
    What Needs to Change in 2026

    Join Ali Hackett, Unseen’s Customer Experience Director, along with Anne Marie Campion, Emerging Talent Specialist at the Institute of Student Employers, and Dr. Frances Trought, DEI expert, in this forward-looking session.

    Together, they’ll be sharing what they’re seeing across the Early Careers market, and what needs to change.

    Watch on demand

    Enter your details to access the recording.

    The topics we’ll be covering:

    What feels different about this year’s early careers cycle

    Dive deeper into how the early careers landscape is being affected by work readiness challenges, skills gaps and early attrition.

    How attraction, engagement, assessment, and selection should evolve

    Learn how employers can balance efficiency with candidate experience as expectations shift and AI evolves.

    Where organisations risk losing talent

    Find out how you can strengthen engagement and work readiness between offer and start date, as we share advice on designing a more connected and resilient early careers strategy.

    Materials you will receive

    • A concise post-session summary with key takeaways
    • On-demand access to the webinar recording

    Meet the speakers


    Ali Hackett
    Customer Experience Director,
    Unseen

    Anne Marie Campion
    Emerging Talent Specialist,
    Institute of Student Employers

    Dr Frances Trought
    Founder,
    Everything D&I

    Claire Monks
    Graduate Programme Manager
    NHS Wales

    Watch now on demand

    Access the recording

  • How NatWest built a scalable skills framework with Evolve Assess

    How NatWest built a scalable skills framework with Evolve Assess

    About the Customer

    Organisation

    NatWest

    Focus Area

    Bank-wide skills & behaviour frameworks

    Use Case

    Skills baselining and colleague development

    Outcome

    Engaging assessment experience with enterprise-grade insight

    1

    bespoke tool built around NatWest’s framework, not retrofitted to software

    360°

    capability view, from colleague development to bank-level insight

    governance-ready approach to data privacy and security requirements

    The Challenge

    NatWest had recently launched a new skills and behaviour framework and wanted to embed it across the bank in a way that felt practical for colleagues and valuable for leaders.

    The team had already built an internal prototype tool. It was basic, but its early success proved there was real appetite for a more polished experience. To scale adoption and unlock meaningful insight, NatWest needed an external partner that could design and build something bespoke to their framework, with a strong focus on user experience.

    As a highly regulated organisation, data privacy and security were critical. Any supplier would need to meet stringent governance and supply chain requirements.

    Objectives

    Key objectives of the brief
    Embed the framework

    Give colleagues something tangible to guide development and build consistent capability language.

    Make it engaging

    The solution needed a strong focus on an engaging and innovative user experience.

    Unlock insight

    Enable flexible analysis and reporting to inform development activity at an aggregate level. Create a clear view of technical capability across the bank.

    Meet governance standards

    Ensure data privacy, security and supplier assurance requirements were fully satisfied.

    Our Solution

    NatWest partnered with Evolve Assess to build a simple, attractively designed assessment experience tailored to their frameworks, rather than adopting an off-the-shelf product and retrofitting the framework to match.

    Evolve worked closely with NatWest’s stakeholders, taking an open and collaborative approach to shaping the solution and suggesting alternative routes where needed to meet bespoke requirements.

    Throughout delivery, Evolve supported NatWest’s governance and supply chain processes, providing the assessments, certificates and evidence required to meet strict data privacy and security standards.

    Results

    The platform helped NatWest embed skills and behaviour frameworks across the bank, giving colleagues a practical tool to support development and enabling leaders to access stronger capability insight.

    The analysis centre in particular became a standout outcome, giving NatWest the ability to shape and cut skills data in the ways the business needed, and to use those insights to inform development activities at an organisational level.

    Notable outcomes
    Adoption

    Framework embedded via a tangible, colleague-friendly experience.

    Insight

    Aggregate capability data available to inform bank-wide development planning.

    Flexibility

    Analysis centre enabled data to be shaped and interrogated in multiple ways.

    Looking Ahead

    Following the success of the initial project and the strength of the working relationship, NatWest has since gone on to develop several additional tools with Evolve in this space.

    “Our dedicated relationship manager has been great, really responsive, just excellent at anticipating our needs.”

    Lucy Downs, Behavioural Science Manager, NatWest

    “If you are looking to build an engaging online assessment, I really recommend Evolve Assess. From design to delivery, they’ve been proactive, understood the business and the requirements, and helped build a really innovative solution going forward.”

    Preety Patel, Strategic Capability Partner, NatWest

    Build capability that scales

    See how Evolve Assess can help you embed frameworks, baseline skills, and turn assessment data into practical insight.

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  • How Royal Mail Transformed Onboarding to Improve Engagement and Cut Attrition

    How Royal Mail Transformed Onboarding to Improve Engagement and Cut Attrition

    How Royal Mail Transformed Onboarding to Improve Engagement and Cut Attrition

    The role of a postie is physically demanding, requiring individuals to walk up to ten miles a day, five days a week, in varying weather conditions while carrying heavy loads. Early starts, shift work, and the occasional encounter with unfriendly dogs further contribute to the challenges of the job.

    Despite this, posties are seen as vital members of the community — familiar faces deeply rooted in the neighbourhoods they serve.

    Royal Mail Group, one of the UK’s largest employers, faced a pressing operational challenge: high drop-out and early attrition rates among newly hired postal workers. While applicant numbers were strong, many new hires didn’t fully grasp the realities of the role, leading to drop-outs between offer acceptance and Day 1.

    The Challenges

    • High renege rates (candidates accepting offers but not showing up)
    • Significant early attrition within the first 30 days
    • Inconsistent pre-start communication and engagement
    • Lack of a structured, scalable onboarding process
    • A requirement to recruit 250–300 new posties every week

    The Aims

    • Delivering a positive, engaging candidate experience
    • Reinforcing the realities of the role early
    • Reducing renege and attrition rates

    Meet & Engage’s Tailored Onboarding Experience

    To address these challenges, Royal Mail partnered with Meet & Engage, using their Timeline onboarding platform – a personalised, social-style digital portal designed to drive candidate engagement.

    Personalised Candidate Journeys
    Candidates who accepted offers were invited to register via a link in their offer email, unlocking a tailored onboarding journey from acceptance through to Day 1.

    Engaging Content in a Social Format
    Instead of static documents, candidates received social-style posts, videos, articles, and interactive content designed to reflect the real realities of the role.

    Automated Alerts and Nudges
    Email and SMS prompts reminded candidates to engage, with intelligent triggers nudging those who missed content back into the experience.

    Calibrated Content Flow
    Content was intentionally limited to around 15 posts across a short window, preventing overload while ensuring clarity.

    Mobile-First Design
    With many candidates accessing the platform via mobile, the experience was optimised for anytime, anywhere engagement.

    The Results: Strong Engagement and Reduced Attrition

    • Renege rates dropped from 35% to 12%
    • Early attrition halved from 32% to 16%
    • 96% candidate satisfaction among registered users
    17,800 Candidates invited to onboard
    49% Registration rate

    96% Felt more prepared for the role
    62% Accessed via mobile

    A Scalable, Engaging Onboarding Model

    Royal Mail’s collaboration with Meet & Engage demonstrates how digital, personalised onboarding can transform candidate experience at scale.

    By combining engaging content, thoughtful timing, and mobile-first access, the initiative helped new postal workers feel prepared, valued, and far more likely to stay.

    From first impression to first day, let’s build better hiring journeys together

    Book your personalised demo of the Meet&Engage platform today.

    Get in touch

  • Meet your CX team: Adam

    Meet your CX team: Adam

    Adam

    Meet Adam

    Customer Success Lead

    Having worked within customer-focused roles for over eight years, alongside experience as a recruiter and assessor prior to joining Unseen, I understand the pain points our clients face and do everything I can to help assessments run as smoothly as possible.

    Putting customers first

    To me, great customer service means being a trusted advisor; providing fast and detailed responses to queries, while continually improving processes based on my experiences working with hundreds of clients.

    Making technology feel simple

    One of the most rewarding parts of my role is seeing clients transform from feeling apprehensive about using new technology to becoming confident, self-sufficient experts and genuine advocates of the platform.

    Taking pride in my team

    I’m incredibly proud of our team’s outstanding customer retention rate and how we’ve strengthened collaboration across the wider Unseen group. By introducing clients to a broader range of platforms and services, we’re able to solve more recruitment and assessment challenges while building stronger, more strategic partnerships.

    “Great customer success isn’t just about answering questions. It’s about building trust, creating confidence and helping every client achieve more than they thought possible.”

    Demo our solutions

    Chat to our team to learn more about the solutions they can help you with.

  • Restoring confidence in hiring: Kier Group & TopScore

    Restoring confidence in hiring: Kier Group & TopScore

    About the Customer

    Industry

    Infrastructure & Construction

    Location

    UK & Ireland

    Use Case

    Graduate recruitment

    Products Used

    TopScore Assessment Centres (virtual & in-person), Self-administered exercises, Flexible assessor management

    40

    percent increase in graduate intake year on year

    200

    the size of the candidate pool for assessing

    100

    percent said the platform was an improvement

    Background

    Kier Group, one of the UK’s leading construction, infrastructure and property development companies, partnered with Unseen to modernise its emerging talent assessment process using TopScore.

    With graduate hiring volumes increasing by 40% in 2025 and more than 350 early-career candidates across graduate and apprenticeship programmes, Kier needed a scalable, reliable and user-friendly assessment solution capable of supporting both virtual and in-person assessment centres.

    Having experienced challenges with a previous platform, Kier implemented TopScore to streamline assessment delivery, reduce administration, improve assessor engagement and deliver a more consistent candidate experience.

    Within weeks, TopScore became a key part of Kier’s recruitment strategy, supporting 31 assessment centres and the assessment of more than 250 graduates and 100 apprentices.

    The Challenge

    Kier’s Emerging Talent team needed to manage growing candidate volumes while maintaining compliance, consistency and a positive candidate experience.

    Their previous platform created several challenges, including:

    1. Time-consuming campaign setup and administration
    1. Complex assessor training requirements
    1. Manual reporting processes
    1. Limited flexibility during live assessment events
    1. Inconsistent user experience for recruiters and assessors
  • With recruitment delivered through a mix of virtual (70%) and face-to-face (30%) assessment centres, Kier required a solution that could simplify operations while supporting scale.

    Our Solution

    Kier implemented TopScore across its graduate recruitment programme before expanding into apprenticeship hiring and Youth Futures Foundation initiatives.

    TopScore provided a single platform for assessment delivery, assessor scoring, candidate management and reporting across both virtual and in-person events.

    Its intuitive interface significantly reduced assessor onboarding requirements, while the ability to instantly update exercise content, assessor allocations and event structures provided greater flexibility and control.

    The user interface resonated with us immediately. It was an absolute game changer.

    Craig Melvin, Emerging Talent Recruitment Manager

    Results

    The Kier Group team grew in confidence around using an assessment platform thanks to the delivery of the project in full.

    Feedback from the Kier team has been excellent, and all have expressed how intuitive and user friendly the TopScore interface is.

    More importantly, Kier Group’s key business stakeholders have been extremely impressed, and comments such as ‘Can I use this for all of my interviews?’ and ‘Am I doing something wrong, it seems too easy?’ are a testament to the work that [the team] has dedicated to making the platform as simple and effective as possible.

    Results
    100%

    of the assessors who said they experienced a significant improvement compared to the previous platform used


    40% increase

    in graduate recruitment volumes


    250+

    graduate candidates assessed


    100+

    apprentices assessed


    31

    assessment centres delivered


    Increased Scale, Reduced Complexity

    Seamless delivery across virtual and face-to-face formats

    Driving Social Impact Through Evidence-Based Hiring

    Alongside improving the efficiency and scalability of its recruitment process, Kier is using TopScore to support its wider commitment to social mobility and youth employment.

    As part of the Youth Futures Foundation Employer Trials Programme, Kier is partnering with the UK’s national What Works Centre for youth employment to test recruitment strategies that can improve outcomes for young people facing barriers to employment.

    Using TopScore, Kier is trialling the impact of structured interviews within its apprenticeship recruitment process, assessing how a more consistent and evidence-based approach can improve fairness, strengthen compliance and reduce potential barriers to employment.

    The initiative supports Youth Futures Foundation’s mission to build robust evidence on what works in youth recruitment and retention, helping employers unlock the potential of marginalised young people while futureproofing their workforce.

    By participating in the programme, Kier is not only improving its own hiring practices but also contributing to industry-wide research that could help shape more inclusive recruitment approaches across the UK.

    Significant Time Savings

    TopScore dramatically reduced administrative effort, from campaign setup and assessor management to reporting and candidate evaluation.

    Assessor training was simplified from webinars and detailed guidance documents to a straightforward self-service experience, delivering value within weeks of implementation.

    Improved Assessor Experience

    The platform’s clear structure and scoring process enabled assessors to focus on candidate evaluation rather than technology.

    100% of assessors reported a significant improvement compared with the previous platform.

    Reduced Risk and Improved Compliance

    By centralising assessment delivery, scoring and reporting, TopScore helped Kier standardise processes, reduce manual administration and improve confidence in hiring decisions.

    Cost and Sustainability Benefits

    The move to a largely virtual, fully paperless assessment process reduced administrative costs, labour requirements and operational overheads while supporting Kier’s sustainability goals.

    Lasting Impact

    What started as a graduate recruitment solution has become a cornerstone of Kier’s emerging talent strategy.

    Graduate recruitment is now fully supported through TopScore, apprenticeship programmes have expanded onto the platform, and Kier plans to assess all graduates, placements and early-career talent through TopScore by FY27.

    By combining scalability, efficiency and an outstanding user experience, TopScore has enabled Kier to confidently grow and future-proof its emerging talent recruitment programme.

    Customer service wise, I cannot find fault at all. The team is so responsive.

    Craig Melvin, Emerging Talent Recruitment Manager

    Ready to transform your assessment centres?

    Discover how Unseen can improve your assessment and hiring process without compromising on candidate experience.

    Get in touch

  • Meet your CX team: Laura

    Meet your CX team: Laura

    Laura

    Meet Laura

    Customer Success Manager

    I’ve worked within customer-focused roles for a number of years, with a strong focus on client relationship management within SaaS businesses.

    Supporting our clients

    I genuinely care about delivering a positive experience for clients and making sure they feel supported and listened to.

    Highlights of the role

    One of the biggest highlights of my role at Evolve Assess has been being involved in large-scale assessment and 360 projects, where no two client requirements are ever the same.

    “I want to continue helping clients get the most value from our platform and services, delivering a consistent, high-quality experience that builds long-term trust and partnership with our clients.”

    Demo our solutions

    Chat to our team to learn more about the solutions they can help you with.